So I’m interested in the power of Social Media. I spend hours either thinking about or actively posting, tweeting, commenting, liking, following, blogging and generally selling my soul to the Social Media circus and yet, no matter how much posting, tweeting, commenting etc you do – every time you read a guide to Social Media Success, they say you should be doing more. It’s enough to make you want to go old school and take out an advert in the local post office!
I try to be interesting (no, honestly, I really do!) and stay on topic – either dogs, beaches or holidays – but I can’t help wondering whether there’s a finite number of lists of dog-friendly pubs or dog-friendly beaches that anybody needs to read, because a 10 second forage into Google will you give you more information than you could ever possibly want on these subjects and I for one am very conscious of information-overload.
But if I believe or accept that, then what next? In theory, we’re not like a factory that can keep producing more items if demand is strong, we have 2 cottages and there are 52 weeks in the year so in theory we have a warehouse of just 104 “things” to sell each year. Well. 208 if we sold every week as two short breaks, but you get my point.
We have been lucky enough to receive excellent feedback for both properties, but unsurprisingly, demand for school holidays is huge, and off-peak is harder to sell, no matter how much tweeting, posting, commenting and whatever else you do. Which is why there’s so much price variation throughout the year, and why we end up virtually (or literally, like last weekend’s freebie competition) giving away stays at our cottages through the colder months, because the truth is that even if we only just cover the costs of the mortgages, the cleaning, laundry, welcome packs, electricity, gas, water, broadband, tv license, business rates, income tax etc. – every booking has the potential to boost our presence on Social Media because our lovely guests are often kind enough to post and tweet pics and comments of their own experiences at our cottages – and of course, having people coming in and out also serves nearly as well as a couple of big hounds to deter burglars!! :-)
I'm not complaining or asking for sympathy, I know I'm extraordinarily lucky to have all these mortgages to pay (well sort of), but I’m curious to know how many of you reading this blog post have simply come to it because you happen to be looking at our website and flicking from page to page; how many of you Like and Follow one of our Facebook pages and popped over to read this because I drew your attention to it with a post on the page; or did you see a Tweet that told you to come and get involved in my pearls of dog- and Dorset-related wisdom and if it was none of the above, who are you and why are you here???
If you have a minute to Comment on this (between posting, blogging, tweeting etc.) I would be hugely grateful to know how you happened to come by this blog.
Thanks Folks :-)
Hi! I'm Sam :-)